Ameenuddin Atif Mohammed
Ameenuddin Atif Mohammed

+31 644 939 013



Awarded Patent for Marketplace Seller Referrals (expiry 2035, Patent Number US10007937B1)

Front End Development Mentor

Mentored over 25 students for Front End Development (HTML, CSS, JS).


Amsterdam, Netherlands

2014 Aug - Current

FrontEnd Developer & Team Lead

Partner Incentives

Managing a team of 4 people and working on:

  • Leading the team running incentive campaigns for accommodation partners enabling them to generate higher revenue based on their sales performance
  • Mentor team members on personal growth and identify opportunities outsite the team to leverage and grow
  • Plan objectives, set goals, run team meetings, agile alignment, retrospectives, track individual performance and deliver feedback

Customer Service Innovations Team

  • Identify and eliminating friction for customers trying to contact, and at the same time optimizing the UI so maintain clarity, consistency, and context to both the customer and the support staff.
  • Analyzing common customer behavior and identify patterns in customer service tickets and develop innovative solutions to reduce human handling and foster automation.
  • Interviewing and assist in hiring frontend developers

Onboarding Lead

  • Leading and managing the onboarding journey for new hires right from before they join the company until the end of their probation. Setting up training, tracking their overall development and providing developmental feedback.
  • Identifying skills, strengths, weaknesses and mapping interests of the developers and match them to place them within different teams in the company.
  • Contributing to the development of advanced tools to make the onboarding process smoother. For example, I spent on creating a lot of Google Drive Scripts that helped automate redundant processes like sending emails, grooming backlog, setting up automatic calendar invites for important training, tracking feedback and producing individual reports from spreadsheets.

Landing Pages Team

  • Worked on conducting user research, applying the learnings from user research in form of A/B Tests to optimize landing pages (mobile, tablet and web) serving traffic from various sources like meta partners, SEO, PPC, etc.
  • Built tools to automate processes like linting checks, boilerplate to create new A/B tests, etc. using Bash and Node.JS.
  • Also, supported and facilitated onboarding new developers on the team.

Other Teams

  • Worked on rewriting the core routing component of the system and a new search box along with routine Frontend / Javascript tasks. I also worked on implementing Google Analytics events and dimension for various user interactions.
  • Worked for over a year on parts of Mobile and Tablet website. Other daily activities include generating experiment ideas for A/B Testing, prioritizing and implementing them. I also worked on optimizing the mobile website for better performance.

Hyderabad, India

2012 Jun - 2014 July

Web Development Engineer

Amazon Local Services

Worked on implementation of early UI model, PoC for Amazon Local Services

Amazon Services

Working on Web Development, Traffic Analysis, A/B Testing and Optimization for Amazon Marketing Websites in US and Europe (,,,, and

TCS (Tenancy Configuration System)

Worked on the UI for a web based application which can orchestrate generation of configuration sets and monitoring configuration for new website launches


2007 Aug - 2011 June

Bachelor of Technology (Information Technology)
VIF College of Engineering and Technology, 2007 – 2011
Hyderabad, India